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About Kriya
UK embedded B2B payments and lending platform (formerly MarketFinance / MarketInvoice), acquired by Allica Bank in October 2025. Kriya offers B2B Buy Now Pay Later, instant invoice finance, and business loans via APIs and white-label flows so marketplaces, B2B platforms, and merchants can offer trade credit and pay-later terms at checkout.
Products & Solutions
Kriya PayLater
Embedded B2B Buy Now Pay Later at checkout with instant credit decisions and 30/60/90-day terms
Kriya Payments
B2B payments and trade credit infrastructure for marketplaces and B2B platforms
Kriya Lending
Business loans and revolving credit facilities for UK SMEs
Kriya Invoice Finance
Selective invoice finance with same-day advances against unpaid invoices
Solution Categories
Embedded LendingB2B Buy Now Pay LaterInvoice FinancingTrade CreditMerchant Financing
Target Markets
MarketplacesPlatformsmerchantsB2B MarketplacesSmall & Medium Businesses
Deployment Options
CloudSaaSwhite-labelapi
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