Embedded lending lets software platforms, marketplaces, and vertical SaaS offer credit — working capital, B2B BNPL, invoice financing, and revenue-based financing — natively inside their product via a lending provider's APIs, without becoming a lender themselves. The provider underwrites (often using the platform's own transaction and payments data), holds or sources the capital, and handles servicing and compliance; the platform owns the customer experience and earns referral or revenue-share economics. Compare the leading embedded lending providers below by product focus, region, and financing model.
Best embedded lending providers: comparison
The eight most widely used embedded lending platforms in the directory, by product focus, region, and financing model. Each links to a full profile with products, customers, and alternatives.
| Provider | Best for | Region | Financing model |
|---|---|---|---|
| Parafin | Marketplaces & platforms | US | Capital advances (revenue-based) |
| Kanmon | Vertical SaaS & B2B platforms | US | Term loans, lines of credit, B2B BNPL |
| Defacto | European B2B platforms | FR / EU | Instant credit, invoice financing, BNPL |
| finmid | European marketplaces | DE / EU | Working capital, B2B BNPL |
| Liberis | SMB acquirers & platforms | GB / global | Revenue-based financing |
| YouLend | Global marketplaces & acquirers | GB / global | Revenue-based financing |
| Pipe | SaaS & vertical software | US | Capital-as-a-service (revenue-based) |
| Lendio | SMB loan distribution | US | Loan marketplace |
- Parafin — Embedded capital for marketplaces and platforms (DoorDash, Amazon), underwriting on platform sales data.
- Kanmon — Full-stack embedded lending for vertical SaaS — term loans, lines of credit, and invoice financing behind one API.
- Defacto — Real-time B2B credit and BNPL across Europe, embedded into marketplaces, ERPs, and neobanks.
- finmid — Invisible B2B financing infrastructure for European platforms (used by Wolt, Choco).
- Liberis — Embedded revenue-based finance distributed through payment providers and acquirers (Worldpay, Barclaycard).
- YouLend — Global embedded merchant financing platform powering Amazon, eBay, and major PSPs.
- Pipe — Embedded capital-as-a-service that turns recurring revenue into upfront working capital for platform customers.
- Lendio — SMB lending marketplace and embedded loan distribution matching businesses to 75+ lenders.
All lending providers (49)
| Provider | HQ | Category | Target Market | Dev Portal | ||
|---|---|---|---|---|---|---|
Unit | BaaSCard Issuing+2 | FintechsPlatforms+2 | Docs | View | ||
Sunlight Financial | Lendingmerchant-financing | contractorshome-services+2 | Docs | View | ||
Solarisbank (Solaris) | BaaSCard Issuing+3 | FintechsBrands+1 | Docs | View | ||
Wisetack | Lendingmerchant-financing | contractorshome-services+2 | Docs | View | ||
Column | BaaSPayments+3 | FintechsPlatforms+1 | Docs | View | ||
Cross River | BaaSPayments+5 | FintechsNeobanks+3 | Docs | View | ||
Bond Financial (FIS) | BaaSCard Issuing+2 | BrandsPlatforms+1 | View | |||
Parafin | LendingEmbedded Capital+1 | PlatformsMarketplaces+1 | View | |||
Blnk Finance | Ledger-as-a-ServiceLending+1 | FintechsPlatforms+1 | Docs | View | ||
JustiFi | PaymentsLending+1 | Vertical SaaSSaaS+1 | Docs | View | ||
Kanmon | LendingB2B BNPL | Vertical SaaSSaaS+1 | View | |||
Pipe | LendingEmbedded Capital | SaaSPlatforms+1 | View | |||
Lendio | Lendingmarketplace | SaaSaccounting-platforms+2 | View | |||
Defacto | LendingB2B BNPL+1 | MarketplacesVertical SaaS+1 | View | |||
Finmid | LendingB2B BNPL | Vertical SaaSMarketplaces+1 | View | |||
Banxware | Lending | PlatformsMarketplaces+2 | View | |||
Fundwell | LendingEmbedded Capital+1 | SMBsPlatforms+1 | View | |||
Liberis | Lendingmerchant-financing+1 | pspsPlatforms+2 | View | |||
Youlend | Lendingmerchant-financing+2 | PlatformsMarketplaces+2 | View | |||
eCapital | Lendinginvoice-financing+2 | Platformshealthcare+3 | View | |||
Hokodo | InsuranceB2B BNPL+1 | b2b-marketplaceswholesale+1 | Docs | View | ||
Engine | Lendingmarketplace+1 | FintechsPlatforms+2 | Docs | View | ||
Ratoon | BaaSCard Issuing+3 | FintechsPlatforms+2 | View | |||
Jaris | Lending | FintechsPlatforms | View | |||
Lift Forward | Lending | FintechsPlatforms | View | |||
Canopy Servicing | Lendingloan-servicing | FintechsPlatforms | View | |||
Sunbit | Lending | FintechsPlatforms | View | |||
Credit Key | Lending | FintechsPlatforms | View | |||
Systems & Services Technologies | Lendingloan-servicing | FintechsPlatforms | View | |||
LoanPro | Lendingloan-servicing | FintechsPlatforms | View | |||
Briqs (formerly Dime) | LendingEmbedded Capital+1 | pspspayment-providers+2 | View | |||
Pathward | BaaSCard Issuing+2 | FintechsPlatforms+2 | View | |||
Vodeno | BaaSAccounts+2 | retailerse-commerce+2 | View | |||
Xplor | PaymentsLending+1 | Vertical SaaSSaaS+2 | Docs | View | ||
Lemonero | LendingEmbedded Capital+1 | SMBsMarketplaces+2 | Docs | View | ||
GreenSky | LendingLending+1 | BrandsPlatforms+2 | View | |||
Lendflow | LendingLending | SaaSVertical SaaS+2 | Docs | View | ||
Rupifi | LendingLending+1 | MarketplacesPlatforms+1 | View | |||
Square | PaymentsLending+3 | SMBsretail+1 | Docs | View | ||
Softloans | LendingLending | Bankspayment-providers+3 | Docs | View | ||
Vartana | LendingLending | SaaSVertical SaaS+1 | View | |||
Vaya | LendingLending | Vertical SaaSSaaS+2 | View | |||
Peeled | LendingLending | Brandslenders+2 | Docs | View | ||
Froda Embedded | LendingLending+1 | BanksNeobanks+6 | View | |||
Kriya | LendingB2B BNPL+3 | MarketplacesPlatforms+3 | View | |||
Mambu Lending | LendingLending+1 | BanksFintechs+3 | Docs | View | ||
Lead Bank | BaaSAccounts+3 | FintechsPlatforms+1 | View | |||
Stitch | core-bankingBaaS+4 | BanksFintechs+1 | View | |||
KOHO | Card IssuingPayments+2 | BrandsPlatforms+1 | View |
Sizing the lending opportunity? See Apideck's State of B2B Embedded Finance 2026 — a $185B market mapped across 16 categories, with 300+ providers and 1,200 companies surveyed.
Frequently Asked Questions
What is embedded lending?
Embedded lending is credit — working capital, B2B BNPL, invoice financing, revenue-based financing, or term loans — offered natively inside a non-lender's software, marketplace, or checkout via a lending provider's APIs. The embedded lending provider underwrites the borrower (often using the host platform's transaction, payments, or accounting data), sources or holds the capital, and handles servicing and regulatory compliance. The platform owns the customer relationship and the experience, so the loan feels like a native feature rather than a redirect to a bank.
Who are the top embedded lending providers in 2026?
Leading embedded lending providers include Parafin (embedded capital for marketplaces like DoorDash and Amazon), Kanmon (term loans, lines of credit, and B2B BNPL for vertical SaaS), Defacto (instant B2B credit and BNPL across Europe), finmid (embedded financing for European marketplaces such as Wolt), Liberis and YouLend (revenue-based financing distributed through acquirers and PSPs), Pipe (capital-as-a-service on recurring revenue), and Lendio (SMB loan marketplace). See the comparison and full directory above.
How does embedded lending work?
A platform integrates the lending provider's API and surfaces credit offers inside its own product (a dashboard, checkout, or invoicing flow). When a customer applies, the provider underwrites in real time — frequently using data the platform already holds, such as sales volume, payment flows, or accounting records — then originates and services the loan. Capital comes from the provider's own balance sheet or its bank and institutional funding partners. The platform typically earns a referral fee or revenue share and carries little to no credit risk.
What is the difference between embedded lending and B2B BNPL?
B2B BNPL (buy now, pay later for businesses) is one product within embedded lending — it lets a business buyer defer or split payment for a specific purchase at checkout, with the provider paying the seller upfront. Embedded lending is the broader category that also covers working capital, revenue-based financing, merchant cash advances, invoice financing, and lines of credit that aren't tied to a single transaction. Providers like Defacto and Kanmon offer both B2B BNPL and general working-capital products.
Do I need a lending license to offer embedded lending?
Usually not for the platform itself. The embedded lending provider (or its bank and funding partners) holds the required lending licenses and takes on the regulatory obligations — origination, disclosures, state licensing in the US, and consumer-credit rules where they apply. The platform integrates via API and distributes the product under its own brand. You should still review the provider's licensing coverage for your markets and confirm which party is the lender of record.
How do embedded lending providers make money?
Most price on the cost of capital plus a margin: a factor rate or fee on revenue-based advances and merchant cash advances, interest on term loans and lines of credit, or a discount on financed invoices. Platforms that distribute the product typically receive a referral fee or revenue share. Because underwriting leans on the platform's first-party data, approval rates and unit economics are often better than standalone SMB lending.