What is Banking-as-a-Service (BaaS)?

Banking-as-a-Service (BaaS) is a model where licensed banks provide their banking infrastructure via APIs, enabling fintechs and non-banks to offer regulated financial services. BaaS providers like Unit, Treasury Prime, and Synctera connect companies with partner banks for deposits, payments, and lending.

What are the top embedded finance platforms in 2026?

Leading embedded finance platforms include Marqeta (card issuing), Stripe Treasury (BaaS), Unit (all-in-one BaaS), Galileo (card processing), Solaris (European BaaS), and Adyen for Platforms (payments and issuing). The best choice depends on use case, geography, and required financial products.

What is card issuing and how does it work?

Card issuing is the process of creating and managing payment cards (debit, credit, prepaid) for end users. Card issuing platforms like Marqeta, Lithic, and Highnote provide APIs that enable companies to launch branded card programs with real-time authorization controls, spending rules, and digital wallet provisioning.

How long does it take to launch embedded finance products?

With modern BaaS platforms, companies can launch basic embedded finance products in 4-8 weeks. Card issuing programs typically take 6-12 weeks including compliance setup. Full banking products with lending may take 3-6 months depending on regulatory requirements and bank partner onboarding.

B2B Embedded Finance Directory 2026

Providers

BaaS

Card Issuing

Lending

Compliance

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Embedded Finance vs Banktech Providers

Embedded finance platforms enable non-banks (fintechs, platforms, brands) to offer financial products via APIs. Looking for core banking systems that banks use to run their operations? See our Banktech Providers Directory for platforms like Temenos, Mambu, and Thought Machine.

Filter:

Provider	Category	Target Market	Dev Portal
Marqeta	Card IssuingPayments+1	FintechsNeobanks+2	Docs	View
Stripe Treasury	BaaSPayments+2	PlatformsMarketplaces+2	Docs	View
Unit	BaaSCard Issuing+2	FintechsPlatforms+2	Docs	View
Treasury Prime	BaaSPayments+2	FintechsBanks+1	Docs	View
Synctera	BaaSCompliance+2	FintechsCommunity Banks+1	Docs	View
Galileo Financial Technologies	Card IssuingPayments+2	FintechsNeobanks+2	Docs	View
i2c Inc.	Card IssuingPayments+2	FintechsBanks+2		View
Solarisbank (Solaris)	BaaSCard Issuing+3	FintechsBrands+1	Docs	View
Swan	BaaSAccounts+2	PlatformsMarketplaces+2	Docs	View
Griffin	BaaSAccounts+2	FintechsEMIs+1	Docs	View
Railsr (formerly Railsbank)	BaaSCard Issuing+2	BrandsFintechs+1	Docs	View
Weavr	BaaSCard Issuing+2	SaaSPlatforms+1	Docs	View
Column	BaaSPayments+2	FintechsPlatforms+1	Docs	View
Currencycloud (Visa)	PaymentsFX+2	BanksFintechs+2	Docs	View
Banking Circle	PaymentsAccounts+2	PSPsBanks+2	Docs	View
Nium	PaymentsCard Issuing+2	BanksFintechs+2	Docs	View
Airwallex	PaymentsAccounts+2	PlatformsMarketplaces+2	Docs	View
Bond Financial (FIS)	BaaSCard Issuing+2	BrandsPlatforms+1		View
Finix	PaymentsAcquiring+1	PlatformsMarketplaces+1	Docs	View
Parafin	LendingEmbedded Capital+1	PlatformsMarketplaces+1		View
Highnote	Card IssuingPayments+1	FintechsBanks+1	Docs	View
Lithic	Card IssuingPayments	FintechsPlatforms+1	Docs	View
Solid	BaaSCard Issuing+2	FintechsPlatforms+1	Docs	View
Moov Financial	PaymentsAccounts+1	PlatformsMarketplaces+1	Docs	View
Checkout.com	PaymentsAcquiring+2	EnterpriseMarketplaces+2	Docs	View
Adyen	PaymentsAcquiring+2	EnterprisePlatforms+2	Docs	View
ClearBank	BaaSPayments+2	FintechsBanks+1	Docs	View
Monite	AP/ARPayments+1	SaaSVertical SaaS+2	Docs	View
BILL	AP/ARPayments+1	SaaSAccounting+2	Docs	View
Pleo Embedded	ExpensesCard Issuing+1	SaaSSMBs+1		View
Findity	ExpensesCompliance+1	SaaSERP+2		View
Cardlay	ExpensesCard Issuing+1	BanksFintechs+1		View
Formance	LedgerPayments+1	FintechsPlatforms+1	Docs	View
Modern Treasury	LedgerPayments+1	FintechsPlatforms+2	Docs	View
Fragment	LedgerAccounts	FintechsPlatforms+1	Docs	View
Kanmon	LendingB2B BNPL	Vertical SaaSSaaS+1		View
Pipe	LendingEmbedded Capital	SaaSPlatforms+1		View
Lendio	Lendingmarketplace	SaaSAccounting+2		View
Defacto	LendingB2B BNPL+1	MarketplacesVertical SaaS+1		View
Finmid	LendingB2B BNPL	Vertical SaaSMarketplaces+1		View
Liberis	LendingMerchant Financing+1	PSPsPlatforms+2		View
Runa	RewardsPayouts+1	PlatformsEnterprise+2	Docs	View
Column Tax	TaxesCompliance	FintechsHR Platforms+2	Docs	View
April	TaxesCompliance	NeobanksFintechs+2		View
Treezor	BaaSAccounts+2	FintechsBrands+1	Docs	View
OpenLedger	AccountingAutomation	Vertical SaaSSaaS+1		View
Gusto Embedded	PayrollHR+1	Vertical SaaSPOS+2	Docs	View
Check (Payroll)	PayrollCompliance+1	Vertical SaaSHR Platforms+2	Docs	View
Remote	PayrollHR+1	HR PlatformsStaffing+2	Docs	View
Clair	PayrollEWA+1	HR PlatformsStaffing+1		View
Toku	PayrollCrypto+1	CryptoWeb3+1		View
Forward	PaymentsMerchant Services+1	Vertical SaaSSaaS+1		View
Rainforest Pay	PaymentsMerchant Services	Vertical SaaSSaaS+1	Docs	View
Mollie Connect	PaymentsMarketplace	PlatformsMarketplaces+1	Docs	View
GoCardless	PaymentsDirect Debit+1	SaaSPlatforms+2	Docs	View
Okoora	FXTreasury+1	ERPPlatforms+2		View
Convera	FXCross-Border+1	PlatformsEnterprise+2	Docs	View
Increase	BaaSPayments+2	FintechsPlatforms+1	Docs	View
WEX	Card IssuingFleet+1	FleetTravel+2		View
Thredd	Card IssuingPayments+1	FintechsBanks+2	Docs	View
Kyriba	TreasuryPayments+1	EnterprisePlatforms+1		View
BVNK	WalletsCrypto+2	CryptoFintechs+2	Docs	View
Dfns	WalletsCrypto+1	CryptoWeb3+2	Docs	View
Ansa	WalletsLoyalty+1	RetailRestaurants+1	Docs	View
Privy	WalletsCrypto+1	CryptoWeb3+2	Docs	View
DriveWealth	InvestingBrokerage+1	FintechsNeobanks+2	Docs	View
Cover Genius	InsuranceDistribution	E-CommerceTravel+2	Docs	View
Hokodo	InsuranceB2B BNPL+1	B2B MarketplacesWholesale+1	Docs	View
Zego	InsuranceFleet+1	FleetLogistics+2		View
Fourthline	ComplianceKYC/KYB+1	BanksFintechs+2		View
Veriff	ComplianceKYC/KYB+1	FintechsCrypto+2	Docs	View
ComplyAdvantage	ComplianceAML+1	BanksFintechs+2	Docs	View
Sardine	ComplianceFraud+1	FintechsCrypto+2	Docs	View
Taktile	ComplianceDecisioning+1	BanksFintechs+2		View
Persona	ComplianceKYC/KYB+1	FintechsCrypto+2	Docs	View
Footprint	ComplianceKYC/KYB+1	FintechsCrypto+2	Docs	View
Toast	Vertical SaaSPayments+2	RestaurantsHospitality	Docs	View
Procore	Vertical SaaSPayments+1	ConstructionReal Estate	Docs	View
ServiceTitan	Vertical SaaSPayments+1	Home ServicesHVAC+2	Docs	View
Alloy	ComplianceKYC/KYB+2	BanksFintechs+2	Docs	View
Socure	ComplianceKYC/KYB+1	BanksFintechs+2		View
Signzy	ComplianceKYC/KYB+1	BanksFintechs+2	Docs	View
Apideck	Unified APIIntegrations+1	SaaSFintechs+2	Docs	View

What is Embedded Finance?

Embedded finance is the integration of financial services—payments, banking, lending, insurance—directly into non-financial products and platforms. Instead of redirecting users to traditional banks, companies can now offer branded financial experiences within their own apps and websites using API-based infrastructure from specialized providers.

Top Embedded Finance Providers by Category

Category	Provider	Best For	Region
BaaS	Unit	All-in-one BaaS	US
Card Issuing	Marqeta	Card issuing at scale	Global
Payroll	Check	Embedded payroll APIs	US
AP/AR	Monite	AP/AR for vertical SaaS	EU, US
Ledger	Modern Treasury	Payment operations	US
Lending	Kanmon	B2B lending for SaaS	US
Compliance	Alloy	KYC/KYB decisioning	US
Insurance	Cover Genius	Embedded insurance	Global

Types of Embedded Finance Providers

Banking-as-a-Service (BaaS) – Full-stack banking infrastructure with bank partnerships (Unit, Treasury Prime, Swan)
Card Issuing – Virtual and physical card programs with real-time controls (Marqeta, Lithic, Thredd)
Embedded AP/AR – Invoicing, bill pay, and collections for SaaS (Monite, BILL)
Embedded Expenses – Spend management and corporate cards (Pleo, Cardlay)
Embedded Ledger – Double-entry accounting and reconciliation (Modern Treasury, Formance)
Embedded Lending – Working capital, B2B BNPL, and invoice financing (Parafin, Kanmon, Defacto)
Embedded Payroll – Payroll processing and compliance for platforms (Gusto Embedded, Check, Remote)
Embedded Payments – Payment facilitation and merchant services (Adyen, Mollie, Rainforest)
Cross-Border & FX – International payments and hedging (Currencycloud, Convera, Okoora)
Compliance & KYC – Identity verification and fraud prevention (Alloy, Persona, Sardine)
Embedded Insurance – Embedded coverage at point of transaction (Cover Genius, Hokodo)
Vertical SaaS + Finance – Industry-specific platforms with embedded finance (Toast, Procore, ServiceTitan)

How Banking-as-a-Service (BaaS) Works

Banking-as-a-Service enables non-banks to offer regulated financial products by connecting them with licensed banks through APIs. The BaaS provider handles the technical integration, while the sponsor bank provides regulatory coverage (banking charter, FDIC insurance). This model allows fintechs to launch banking products in weeks rather than years.

Card Issuing: Build Your Own Card Program

Card issuing platforms enable companies to launch branded payment cards with:

Virtual Cards – Instant issuance for online payments and digital wallets
Physical Cards – Branded Visa/Mastercard for point-of-sale
Real-Time Controls – Spending limits, merchant restrictions, authorization rules
Tokenization – Apple Pay, Google Pay, and wallet provisioning

How to Select an Embedded Finance Provider

Product Coverage – Banking, cards, lending, payments, or all-in-one
Geographic Reach – US-only, EU, or global capabilities
Bank Partners – Sponsor bank quality, stability, and risk appetite
Compliance Support – KYC, AML, and regulatory tooling included
Pricing Model – Per-account, per-transaction, or hybrid pricing
API Quality – Documentation, sandbox, and developer experience

Frequently Asked Questions

What is the difference between BaaS and embedded finance?

BaaS (Banking-as-a-Service) is a subset of embedded finance specifically focused on banking products—deposits, accounts, and regulated services. Embedded finance is the broader category that includes BaaS plus non-bank services like card issuing, payments, and lending that may not require a banking charter.

Do I need a banking license to offer embedded finance?

No. BaaS providers partner with licensed banks that provide the regulatory coverage. You integrate with the BaaS platform's APIs, and the sponsor bank handles compliance and regulatory requirements. However, you'll still need to implement KYC/AML processes and may need state money transmitter licenses for certain payment activities.

How much does it cost to launch embedded banking?

Costs vary significantly by provider and scale. Expect monthly platform fees of $5,000-$25,000 for BaaS, plus per-account ($1-5/month), per-card ($0.50-2/card), and per-transaction fees (0.1-1%). Card issuing can add BIN sponsorship fees. Total costs for a small fintech might be $10,000-50,000/month at launch.

B2B Embedded Finance Directory 2026

Compare 83+ B2B embedded finance platforms—BaaS, card issuing, lending, payroll, AP/AR, compliance, and more—powering vertical SaaS and fintech innovation.

What is Embedded Finance?

Top Embedded Finance Providers by Category

Types of Embedded Finance Providers

How Banking-as-a-Service (BaaS) Works

Card Issuing: Build Your Own Card Program

How to Select an Embedded Finance Provider

Frequently Asked Questions

API Aggregators Directory

Banktech Providers

Open Banking API Guide

Banking Providers

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