About Froda Embedded
Swedish embedded finance platform that lets banks, neobanks, fintechs, PSPs and platforms offer white-label SME financing under their own brand. Froda Embedded handles the full lending stack — applications, automated credit assessments, real-time payouts, repayments, reporting, and even the underlying credit risk and funding. As a licensed credit institute regulated by the Swedish FSA (Finansinspektionen), Froda operates across the EEA and is backed by the European Investment Fund (EIF) with €500M in micro-finance guarantees. The platform is also a Visa Ready affiliate.
Products & Solutions
Loans
White-label SME business loans integrated into the partner's app or web platform, with digital application, automated assessment and real-time payout
Installments
Post-purchase financing embedded in the customer's transaction history, allowing SMEs to split already-made purchases into installments
Funding
Wholesale funding solution for partners that already operate their own SME lending or SME credit-card programmes
Solution Categories
Embedded LendingLendingBanking-as-a-Service
Target Markets
BanksNeobanksFintechsPayment Service ProvidersCard IssuersSmall & Medium BusinessesE-CommercePlatforms
Deployment Options
CloudSaaSwhite-label
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