Embedded Finance

Open Banking General

Embedded Finance

General

Definition

Embedded finance is the integration of financial services—payments, banking, lending, insurance, cards—into non-financial products and platforms via APIs. Companies use embedded finance platforms to offer branded financial experiences (e.g. checkout financing, branded cards, working-capital loans) without building banking infrastructure. It includes BaaS, card issuing, embedded lending, AP/AR, payroll, and compliance tooling. Sometimes called embedded banking in broader use.

Related Terms

Frequently Asked Questions

What is Embedded Finance?

Embedded finance is the integration of financial services—payments, banking, lending, insurance, cards—into non-financial products and platforms via APIs. Companies use embedded finance platforms to offer branded financial experiences (e.g. checkout financing, branded cards, working-capital loans) without building banking infrastructure. It includes BaaS, card issuing, embedded lending, AP/AR, payroll, and compliance tooling. Sometimes called embedded banking in broader use.

What does Embedded Finance stand for in Open Banking?

Embedded Finance is a key term in the Open Banking ecosystem. Embedded finance is the integration of financial services—payments, banking, lending, insurance, cards—into non-financial products and platforms via APIs. Companies use embedded finance platforms to offer branded financial experiences (e.g. checkout financing, branded cards, working-capital loans) without building banking infrastructure. It includes BaaS, card issuing, embedded lending, AP/AR, payroll, and compliance tooling. Sometimes called embedded banking in broader use.

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