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About Heron Data
Transaction enrichment and categorization for SMB lenders and underwriters. Heron Data classifies business bank transactions, detects revenue and recurring expenses, and surfaces cash-flow signals so working-capital lenders can underwrite faster. Used by embedded-lending platforms and SMB credit providers in the US and UK.
Products & Solutions
Transaction Enrichment API
Merchant cleansing, MCC-style categories, and confidence scores
Cash Flow Analytics
Revenue, recurring expenses, and risk-flag detection for SMB underwriting
Document Processing
Bank-statement parsing and structured-data extraction
Solution Categories
transaction-enrichmentcategorizationDecisioningdata
Target Markets
LendersFintechsPlatformsSmall & Medium Businesses
Deployment Options
CloudSaaS
Customers
Pipe
Revenue-based financing underwriting
Ampla
Working capital for consumer brands
Parafin
Embedded SMB lending
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